I’m excited to share that I will be attending the IAW Trade Fair on 24-25 March in Cologne, one of Europe’s leading events for retail promotions, imports, and wholesale opportunities.
Every year, this fair brings together suppliers, distributors, and retail professionals from across the world to explore new products, discover trends, and build valuable business partnerships. As someone actively working in this space, attending the event is a great opportunity for me to connect with partners, discuss new ideas, and explore potential collaborations.
If you are also planning to visit the fair and would like to meet in person, I would be happy to arrange a meeting. Whether you want to Read More
The global FMCG (Fast-Moving Consumer Goods) landscape in 2025 is shifting rapidly due to technological innovation, new consumption habits, and rising demand for sustainable and affordable products. For Bulgarian exporters, these trends present major opportunities to enter new markets, expand product lines, and strengthen competitiveness worldwide.
Below are the most important international FMCG developments exporters should follow.
⸻
1. Sustainable Products Continue to Dominate Demand
Eco-friendly FMCG items are no longer a niche — they have become the fastest-growing category in international retail.
Key movements:
• Recyclable and compostable packaging
• Plant-based food and beverage alternatives
• “Clean label” cosmetics and household products
• Carbon-neutral or low-emission supply chains
Opportunity for Bulgarian exporters:
Bulgaria’s natural foods, herbal cosmetics, honey, essential Read More
In a landmark deal shaking up the breakfast aisle, Italian confectionery giant Ferrero, best known for its beloved Nutella spread, has announced it will acquire WK Kellogg Co. — the cereal arm of American food titan Kellogg — for $3.1 billion. The move marks a significant shift in the packaged food industry as companies scramble to adapt to changing consumer behaviors and preferences.
A Strategic Breakfast Play
The acquisition, which includes iconic cereal brands like Froot Loops, Corn Flakes, and Frosted Flakes, is part of Ferrero’s ongoing strategy to expand its North American footprint. This follows recent high-profile purchases including Nestlé’s U.S. chocolate business (Butterfinger, Raisinets) and Wells Enterprises, the maker Read More
The Top 3 confectionery manufacturers—Mars, Mondelēz International, and Ferrero—collectively account for $49 billion of the $75 billion total confectionery revenue in 2023. This represents a significant 65% market share of the global confectionery industry’s revenues.
1️⃣ Mars leads the pack with $22 billion, showcasing its strong portfolio of globally recognized brands like M&M’s.
2️⃣ Mondelēz International follows with $14 billion, driven by flagship brands like Milka & Cadbury.
3️⃣ Ferrero rounds out the top three with $13 billion, leveraging beloved products such as Kinder & Ferrero Rocher.
These seven brands reflect not only the strength of consumer loyalty but also the power of consistent innovation and strategic marketing to satisfy evolving consumer tastes.
While Read More
Lindor truffles melt the hearts of chocolate lovers all over the world. Its global success is mainly due to the wide range of variations, which are geared to the preferences in flavors of the different nations.
Lindt is known for its top-quality chocolate, which is produced to the highest Swiss quality standards. The same is true for Lindor. With the hard shell, fine chocolate covering and irresistibly smooth, melting center, every bite into a Lindor creation reveals a magical moment.
Manufacture
By the time a new Lindor praline creation is ready to go into production, it has already covered a considerable distance on its way to market launch. At the very beginning, Read More
