Our Story


We are E.L.F. Group of Companies (Easy Export, Lazara 70, Final Trade). Located in the heart of Eastern Europe – Bulgaria and trading globally worldwide. E.L.F. works with brands that people LOVE and this adds value to everyday lives of thousands of people. With a history that spans over 20 years of operations, E.L.F. Group of Companies is one of the leading FMCG groups in Bulgaria.

As a brand, we are passionate about offering only THE BEST quality products to our Clients, ranging from FOOD to NONFOOD items. Our Food items include – leading brands for chocolates, biscuits, waffles, gums, icecream, juices, such as Milka, Toblerone, Nestle, Cadburry, Pfaner, Red Bull, Coca Cola, Ferrero, etc. Our Nonfood items range include brands like P&G, Henkel, Palmolive, Schwarzkopf, Gillette and many more.
To TOP UP our portfolio, we are PROUD to announce that we recently started manufacturing our own brand COOK & PLAY for premium quality cooking oil, cooking oil related products and different kinds of canned food.
E.L.F Group of Companies has well established distribution channels to all major hypermarkets across Bulgaria and Europe.
Our main goal is to make our Clients happy and we accomplish that by offering leading brands, competitive prices, products in stock and reliable delivery.
E.L.F Group of Companies is constantly striving for excellence and expansion by partnering with new companies in Europe and around the world.